Format: HD
Length: 1.00"
Productioncompany: Onesize
Compositing & Timelapseanimation: Harm van zon
Producer: Pepijn Padberg
Client: Ogilvy & Mather Amsterdam
Creatief concept: Darre van Dijk
- storyboard sketches composited on the footage
The first step for me was to make a storyboard, this was conceived in 2 days together with the creative director who was writing his lines all the while i was skething out ideas in a moving storyboard (in tvpaint) of the actions that could accompany his text.
The text is a rhyme through which a grandfather adresses his newborn grandson.
On the basis of the moving storyboard a camera set up was made in cinema 4D for the timelapsshoot.
the timelaps was shot in one long day and from this material an edit was made with the "empty"letters
The rough animation was done in a week and composited on top of the letters in after effects, when that edit was approved i could start the clean up (which in this case was not such a good term because of the roughness of the final line)
When this in term was aproved by the client, i added the final smear/erase effect by manually smudging each single frame.
- modelsheet
which i achieved by tracing over the upscaled originals.
I worked on a powermac with two monitors. the machine had no problems dealing with these huge resolutions
- cut out from one of the hi-res illustrations
Nice commercial !
