Now is probably the time to take advantage of the internet self-marketed possibilities. I'd bet in a few years, big money interests will make it a lot harder for the 'little guy'. The theater/TV/radio system was quick to limit access and 'broadcasting voice' to the select few with the relatively large 'entry fee'. Recent legislation in the US is already moving in that direction. (under the guise of copyright protection right now). The ease and sophistication of censorship on the internet is amazing.
This summer, I was able to visit some web sites in California, but in Louisiana trying to visit the same places I got a 'Cox Cable' page telling me I couldn't go there. At least they let me know. I'd bet it's more insidious at times. I have no idea why Cox didn't want me to visit these places. They were pretty bland, from my viewpoint. But they were definitely blocked.
I noticed that Louis CK's thing wasn't particularly cheap, and it looks like a number of people were involved. Certainly not a one man production. Your results may vary, right?
Obama's campaign and fundraising were put together by SS+K. A big player in 'whitewashing' nasty corporations- to make you feel 'good' about them. They did PR for Microsoft, Anheuser-Busch, Citibank, Delta Airlines, and others ('nice' places too, I don't think SS+K is intrinsically evil). All that 'grass roots' stuff was well thought out, as corporate as anything else out there, and put together by hi-end pros. Didn't that campaign cost a billion dollars? Not that it matters. They did a good job, and it worked. It's just advertising anyway. But it wasn't what the 'ordinary citizen' might think it was. They figured out their target audience, and took advantage of it.
So how to deal with the 'target audience'? Where is the market? Guess it's different for every bit of media, isn't it? I know of a few failures at internet marketed media. Hard to say if it's because of marketing or content-though both seemed appropriate for the audience and well done. Maybe it was the wrong audience? Mainstream is where the money is. Isn't that why most of the successful media is targeted at the lowest common denominator? I often think back (many years ago) to being told Baywatch was the biggest TV show on the planet. That still boggles my mind. I found that show unwatchable, and inane. But it's an important thing to remember when you're creating something for public consumption. The public is well trained to consume a certain variety of pulp. It's harder when you're not making that kind of pulp.
>formerly User 767: "It seems your login has been deleted. Your login being a little strange, maybe you have written a strange post and we thought your were a bot."
Heaven forbid that an animator might be 'strange'